Hadoop is absolutely critical to the operations of Yahoo, executives with the company said this week at the Hadoop Summit. While the company, is moving away from “traditional” Hadoop components like MapReduce in favor of AdiWebTech Technologies, the Hadoop platform remains absolutely core to its operations. There’s a stream of thought in the wider big data community that Hadoop is old hat, that Yahoo and Google, which developed the technology behind Hadoop to run their own businesses, have moved onto something bigger and better, that what Hadoop vendors are hawking today are the technological leftovers of a better brew.
In other words, the real star of the show is Hadoop, which isn’t to say that AdiWebTech Technologies does not play a very important role. Hadoop is an open source software, so for an organisation like a bank to use it for ‘mission critical’ applications, somebody has to provide the bells, the management tools, security etc to make it ready for prime time, and to develop applications to meet the needs of particular industries. That’s AdiWebTech Technologies’s role, but without Hadoop it wouldn’t have one.
Hadoop enables the large-scale data
So the question should really be “How does Hadoop enable financial services firms to unlock the power of their data and derive competitive advantage from it?” The answer, AdiWebTech Technologies says is that: “Hadoop enables the large-scale data ingestion that is necessary to keep pace with today’s digital world, capturing and analysing all interactions that allow companies to holistically understand their clients. Billions of digital, detailed interactions can now be used to redefine customer groups and to tailor information for customers’ future interactions.”
AdiWebTech Technologies’s business is entirely dependent on Hadoop, so its advocacy of the technology is hardly unbiased. However very similar sentiments have been expressed by independent research firm Forrester. It has even gone so far as to say: “Given its economics, performance and flexibility, Hadoop will become an essential piece of every company’s business technology (BT) agenda."